You're building something new
Your roadmap has a hard technical problem in it, a deadline attached to it, and a team making decisions from what it knows today.
So is somebody else
Another startup, a university group, a research lab. Some of them publish what they learn on arXiv, on an ordinary Tuesday, next to a few hundred other papers.
iReading Room is how you find out in time
Not in the quarter someone happens to search for it. On the morning it goes up, while the decision it would change is still open.
